Our Commitment to Sustainability
We believe in creating beautiful, effective products while respecting our planet and all its inhabitants. Every choice we make is guided by our commitment to sustainability and ethical practices.
Our Sustainable Approach
Sustainability isn't just a buzzword for us—it's at the heart of everything we do. From sourcing ingredients to packaging design, we consider the environmental impact of every decision.
Natural Ingredients
We use only natural, plant-based ingredients that are biodegradable and gentle on the environment. No harsh chemicals, synthetic fragrances, or harmful additives.
Sustainable Packaging
Our packaging is made from recyclable and recycled materials wherever possible. We minimize plastic use and are constantly working to improve our packaging sustainability.
100% Cruelty-Free
We never test on animals and are committed to cruelty-free practices throughout our entire supply chain. All our products are developed with compassion and care.
Responsible Sourcing
We partner with suppliers who share our values, ensuring our ingredients are ethically and sustainably sourced. We prioritize fair trade and organic certification.
Minimal Waste
We're committed to reducing waste at every stage of production. Our concentrated formulas mean less packaging and shipping, reducing our carbon footprint.
Carbon Conscious
We actively work to minimize our carbon footprint through efficient production processes, local partnerships, and carbon-neutral shipping options.
Our Commitments
Natural & Organic Ingredients
We carefully select each ingredient for its natural benefits and environmental sustainability. Our products contain no harsh sulfates, parabens, synthetic fragrances, or artificial dyes. We prioritize organic and wildcrafted ingredients whenever possible.
- 100% natural essential oils for fragrance
- Plant-based cleansing agents
- Organic botanical extracts
- Biodegradable formulations
Packaging Innovation
We're constantly innovating to reduce our packaging impact. Our current initiatives include using recycled materials, minimizing plastic use, and designing packaging that can be easily recycled or repurposed.
- Recyclable aluminum and glass containers
- FSC-certified cardboard packaging
- Minimal plastic use, recycled where necessary
- Refill programs (coming soon)
Ethical Manufacturing
We partner with manufacturers who share our commitment to ethical practices, fair labor conditions, and environmental responsibility. We believe in transparency throughout our supply chain.
- Fair labor practices and safe working conditions
- UK-based production to reduce transport emissions
- Energy-efficient manufacturing processes
- Regular audits of our supply chain
Giving Back
We believe in supporting animal welfare and environmental conservation. A portion of our profits goes to organizations working to protect animals and their natural habitats.
- Partnership with animal rescue organizations
- Support for environmental conservation projects
- Community education on sustainable pet care
- Annual donations to wildlife protection charities
What You Won't Find in Our Products
We believe transparency is crucial. Here's what we never use:
Harsh Chemicals
No sulfates (SLS/SLES), parabens, phthalates, or other harsh synthetic chemicals
Artificial Fragrances
We use only natural essential oils—no synthetic fragrances or masking agents
Synthetic Dyes
Our products contain no artificial colorants or dyes
Animal Testing
Never tested on animals—100% cruelty-free throughout our supply chain
Microplastics
No microbeads or microplastics that harm aquatic ecosystems
Palm Oil
We avoid palm oil due to its impact on rainforests and wildlife
Our Journey Continues
Sustainability is an ongoing journey, not a destination. We're constantly learning, improving, and finding new ways to reduce our environmental impact. We welcome feedback and ideas from our community as we work together toward a more sustainable future for our pets and our planet.