Every ingredient earns its place.
Nothing excessive. Nothing harsh. Only what supports your dog's wellbeing, day after day.
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15% off your first 2 subscription orders, then 10% off ongoing.
Core Wellness
Three pillars of care, thoughtfully selected for the modern dog.
A brand shaped by one dog
Frankie came into our lives with a sensitive stomach and a long list of short-term fixes. Everything changed when we stopped searching for quick solutions, and started focusing on what truly supports long-term wellbeing.
Simple, clean, gut-led nutrition became the foundation. What began as care for one dog gradually became a more considered approach to dog wellness — held to the same standards we apply to ourselves. Frankie & Paws is a reflection of that shift.
Every ingredient tells a story
Passionflower
In True Calm
A gentle botanical, traditionally used to support the nervous system and encourage a sense of calm, without heaviness or sedation.
Bacillus Probiotics
In Biome Balance
Resilient probiotic cultures designed to survive digestion and reach the gut intact, where they support natural balance.
Grass-fed Bovine Collagen
In Collagen
A single-ingredient powder made from carefully sourced beef collagen to support joints, gut lining, and overall wellbeing.
From the Journal
The flowers and plants to watch out for on your spring and summer walks
31 May 2026
Longer days and endless countryside walks make spring and summer the best seasons to have a dog — but many plants appearing now can be dangerous for curious noses. Here's what to watch for.
From Self-Care to Pet Care: The Rise of Dog Wellness in 2026
27 May 2026
How the wellness boom of 2026 is shaping how we care for our dogs — shifting from reactive treatment to proactive, preventative care built on high-quality ingredients and sustainable routines.
Behind the scenes.
Follow the world of Frankie & Paws on Instagram for behind-the-scenes moments, new launches, wellness inspiration, and the dogs who inspire everything we create.
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Subscribe and get 10% off your first order, plus notes on wellbeing, behind-the-scenes updates, and what we're working on.